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Brand Persona Details

Sivi allows you to define detailed brand personas to generate designs that match your brand identity and target audience. This page provides a comprehensive reference of all available brand persona parameters that can be used with the API.

Industry Options

The industry parameter helps tailor designs to specific business sectors. Each industry has unique design conventions and styles.

IDDisplay Name
accounting_financeAccounting & Finance
advertisingAdvertising
agricultureAgriculture
architectureArchitecture
art_designArt & Design
automotiveAutomotive
aviationAviation
bankingBanking
bar_nightclubBar & Nightclub
beauty_cosmeticsBeauty & Cosmetics
books_literatureBooks & Literature
business_consultingBusiness & Consulting
childcareChildcare
cleaning_maintenanceCleaning & Maintenance
clothingClothing
communicationsCommunications
community_non_profitCommunity & Non-profit
computer_electronicsComputer & Electronics
constructionConstruction
datingDating
designDesign
drinksDrinks
economicsEconomics
educationEducation
engineeringEngineering
entertainmentEntertainment
entrepreneurshipEntrepreneurship
environmentEnvironment
eventsEvents
fashionFashion
fitness_wellnessFitness & wellness
floralFloral
foodFood
footwearFootwear
gamblingGambling
gamesGames
healthHealth
hobbies_recreationHobbies & Recreation
home_gardenHome & Garden
industrialIndustrial
internetInternet
lawLaw
managementManagement
marketingMarketing
medical_pharmaceuticalMedical & Pharmaceutical
moviesMovies
musicMusic
newsNews
nursingNursing
pets_animalsPets & Animals
photographyPhotography
politicalPolitical
real_estateReal estate
real_estate_mortgageReal Estate & Mortgage
religiousReligious
restaurant_cuisineRestaurant & Cuisine
retailRetail
scienceScience
securitySecurity
shoppingShopping
small_businessSmall business
sportsSports
technologyTechnology
toysToys
travel_hotelTravel & Hotel
weddingWedding

Emotions

The emotional tone helps define the feeling your design should evoke in viewers.

IDEmotion
happyHappy
excitedExcited
surprisedSurprised
smartSmart
loveLove
coolCool
curiousCurious
trustTrust
secretSecret
neutralNeutral
desireDesire
tiredTired
angryAngry
boredBored
sadSad
fearFear
cryingCrying

Example Usage

Here's a comprehensive example showing how to use the brand persona parameters:

{
"industry": "fashion",
"emotions": ["happy"],
}

Usage Notes

  • When using the API, you should specify at least one industry for optimal results
  • Emotions can significantly impact the color palette and visual elements used in designs
  • For best results, align your target audience with your actual customer demographics
  • Multiple parameters can be combined to create a highly specific brand persona